Getting real about real life contraception

Brief: Empower women with the knowledge they need to make decisions about their reproductive health.

Insight: It’s intimidating to talk to your GP, especially about contraception, and especially if you don’t have all the facts.

Idea: Lighthearted, entertaining and digestible animations depicting real-life scenarios—like forgetting to take the pill or planning for pregnancy—to facilitate informed discussions between women and their healthcare providers.

Outcome: Viewers were directed to mycontraception.com, where they could take a personalised quiz or access conversation guides for medical consultations.