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When Tone of Voice Is Your Superpower
Bianca Bartolo 23/2/25 Bianca Bartolo 23/2/25

When Tone of Voice Is Your Superpower

A strong tone of voice can make your beauty brand stand out—here’s why it matters.

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Does Self-care Need a Strategy?
Bianca Bartolo 23/2/25 Bianca Bartolo 23/2/25

Does Self-care Need a Strategy?

Self-care is more than a hot bath, sweaty vinyasa class or mediation session. But what is it then?

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How to Write Social Media Captions That Convert: Tips from Copywriters Who Know What’s Up
Bianca Bartolo 11/10/24 Bianca Bartolo 11/10/24

How to Write Social Media Captions That Convert: Tips from Copywriters Who Know What’s Up

Learn how to write social media captions that convert with tips from the copywriters behind top brands like Movember, Sheet Society, and Strike Bowling.

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Does My Brand Need a Tone of Voice? Absolutely. Here’s why.
Bianca Bartolo 29/5/19 Bianca Bartolo 29/5/19

Does My Brand Need a Tone of Voice? Absolutely. Here’s why.

Wondering if your brand needs a tone of voice? Discover why it’s essential, how to find yours, and see how brands like Frank Body & Go-To Skincare get it right.

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