Hands-free hits different.

Brief: People love frank green. But they don’t love how the lids are so unhygienic, so frank green re-designed the lids with a flip top function and feel-good silicone straw. Our task? Launch frank green’s new flip top lids with a social-first campaign.

Insight: Fans on TikTok say that drinking water from a frank green bottle just ‘hits different’. Imagine how good it’ll feel when you don’t even need to touch the lid.

Idea: Hands-free hits different.

Outcome: Concept, production, post-production and copywriting for a series of social