How: Collaborate closely with the Sheet Society team to develop engaging content that reflects their brand's playful personality. This included defining key messages for campaigns, creating SEO-optimised educational blog posts, crafting social media concepts, writing copy for paid ads, and developing marketing materials for global campaigns.

Outcome: Over a three-month partnership, I contributed to various projects, including developing key messages for new season collections, end-of-year sales, and the launch of new product categories. I authored SEO-optimised blog posts on topics like sheet maintenance and styling advice. I created concepts and copy for social media platforms such as Instagram, Facebook, and TikTok. I wrote ad copy for Meta, Google, and Pinterest platforms. Additionally, I crafted marketing copy for EDMs and email flows, including retargeting campaigns.