Creating a mobile shopping app.

Brief: Develop a mobile app for Zalando to inspire users and connect them to products and trends they'll love, utilising advanced personalisation technology.

Insight: Before Instagram offered shopping features, there was a gap in the market for platforms that combined influencer-driven inspiration with seamless shopping experiences.

Idea: Create a sub-brand mobile app that allows users to follow their favourite style influencers and shop their exact outfits, providing a personalised fashion experience ahead of similar social media functionalities.

Outcome: Acting as Copywriter, Social Media Specialist and Influencer Manager, I helped attract nearly 12,000 Instagram followers and built a community of over 100 micro and student affiliates, leading to more than 1,200 app downloads in six months. The first version, AMAZE, was then adapted to become FLEEK.