Brief: Enhance Mytheresa's global digital presence by developing and executing comprehensive 360-degree campaigns for luxury fashion brands.

How: As Content Manager at Mytheresa, I led the development of global concepts and 360-degree digital campaigns for numerous heritage fashion houses. I managed multiple campaigns simultaneously, overseeing the creation of master English copy and coordinating a team of over 20 global copywriters. Additionally, I was responsible for uploading all content to the Content Management System (CMS) and monitoring commercial performance to ensure alignment with business objectives.