“Skin so smooth your clothes might slip off. Oops.”
Brief: Launch the new Smoothing AHA Body Lotion to a global audience.
Insight: Most consumers are aware of actives for your face. But the skin on your body needs TLC too.
Idea: Why should your face have all the fun?
Outcome: Concept development, scriptwriting, on-set creative direction, and post-production oversight.
“Like an energy bar for your skin.”
Brief: Launch the new Glide ‘n’ Go Body Oil Stick to a global audience.
Insight: Between pilates, babies, work and parties, frank’s babes are busy. But they’d never be caught dead with dry skin.
Idea: Mess-free moisture, on-the-go.
Outcome: Concept development, scriptwriting, on-set creative direction, and post-production oversight.
copywriting + concept
As Senior Copywriter and Campaign Manager at frank body, I led the creative concepting for various campaigns, including the launch of new hair and active skincare products. I also managed the annual marketing calendar, oversaw all social media content and drank copious amounts of coffee.
+ product naming + social content + edms + OOH +++
